Beyond The Sets And Reps - A Fitness Business Podcast

87: Talk Like A Human, Sell Like A Coach With Elias Scarr

In this episode of "Beyond the Sets and Reps" podcast, host Brandi Clark, the "Messy Hair Millionaire", dives deep into the art of authentic communication in the fitness industry. Whether you're a seasoned entrepreneur or just beginning your journey, Brandi reveals how the way you interact with potential clients can significantly impact your enrollment and retention rates. As a multi-faceted fitness professional, group instructor, personal trainer, gym owner, national presenter, and business mentor, Brandi shares her wealth of experience that resonates with anyone looking to grow their fitness business.Brandi introduces guest expert Elias Scarr, who shares insights on "speaking human" to connect with clients more effectively. Drawing from his extensive sales experience, Elias emphasizes that successful selling is not about pushing a product but rather about engaging in genuine conversations. He highlights the critical shift many fitness professionals need to make: approaching potential clients not with a sales pitch but with a sincere desire to help improve their lives. This emphasis on authentic communication can transform the client-coach relationship, making it easier to enroll more clients and foster loyalty.Throughout the episode, listeners are encouraged to reassess their mindset around selling. Elias suggests that understanding the psychology of potential clients is key. To do this, he outlines basic personality types and decision-making approaches, helping coaches to identify whether their prospects are introverted or extroverted and if they make decisions based on emotions or logic. By tailoring communication to meet the unique needs and preferences of each client, fitness professionals can significantly enhance their ability to convert leads into lasting relationships.Elias doesn’t hold back on sharing actionable strategies. He provides insightful techniques for building client confidence during the buying process and stresses the importance of follow-up communication within a crucial 24 to 72-hour timeframe after an initial sale. Simple gestures such as sending personalized video messages, congratulatory texts, or handwritten notes can create a powerful connection and reinforce clients’ decisions, setting the stage for a successful coaching journey.Moreover, the podcast emphasizes creating "raving fans" by teaching members how to refer their friends and family. Elias outlines practical steps for encouraging clients to bring a workout partner or participate in referral programs, highlighting that these small actions can culminate in significant business growth. This not only helps gyms to acquire new memberships but also strengthens the community aspect of fitness, making clients feel more engaged and valued.In closing, Brandi and Elias leave listeners with a wealth of golden nuggets tailored for any fitness professional. Whether grappling with imposter syndrome, learning how to effectively manage conversations with clients, or looking for ways to foster a supportive community around your gym, this episode provides valuable insights to guide you through your journey.So, lace up your sneakers, grab your notebook, and prepare to unlock the secrets to elevating your fitness business in this inspiring episode of "Beyond the Sets and Reps." Don’t forget to connect with Elias directly for personalized guidance, and be sure to implement these strategies to start transforming your approach to client engagement today!
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Connect With Elias Scarr:
Website: Sellitlikescarr.com
Jump on his calendar:  https://calendly.com/eliasscarr/let-me-be-your-customer?month=2025-10
Facebook: https://www.facebook.com/elias.scarr
Instagram: https://www.instagram.com/elias_scarr/
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And When You're Ready, Here's How I Can Help
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

86. Niche Work; The One Thing Most Business Coaches Don't Tell You And It Could Be The Reason Your Not Standing Out

In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal client and creating content that resonates with them. The episode concludes with practical homework for listeners to better define their niche and ideal client.
 
Chapters
00:00 Introduction to Niche Work
02:19 Understanding Your Industry and Client
06:33 Defining Your Ideal Client
12:34 The Importance of Specificity in Niche
17:08 Desired Results and Teaching Mechanisms
20:48 Creating Resonant Content
23:28 Homework and Practical Steps
 
Key word:
niche, coaching, fitness, business, ideal client, content creation, marketing, women over 40, entrepreneurship, personal training, fitness business, online business, online fitness business
 
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
And when you're ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

85. Where Do You Need To Make A Change Also?

In today's episode Brandi Clark shares why she is changing the podcast drop date and invites you to also look at what your doing that is no longer serving you.
 
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

84. How I Went From Group X Instructor To Multi-Six Figure Online Business Owner

Brandi pulls back the curtain on her full journey—from a 19-year-old battling bulimia to group fitness instructor, gym owner, and ultimately a multi–six-figure online business mentor working part-time from home in Kentucky. She shares the pivotal moments that changed her life: discovering group fitness, buying and exiting brick-and-mortar gyms, stumbling into the bridal niche through a single Facebook comment, and building her business on four simple “Daily Money-Making Activities” (Content, Count, Comments, Conversations). You’ll hear the unvarnished struggle (failed webinars, tight finances) and the payoff of relentless consistency—plus how those same basics can help you generate your first extra $1–3K/month without funnels or fancy tech.
In this episode, you’ll learn:
The one early decision that redirected Brandi’s entire life and career
How teaching group fitness led to personal training, gym ownership, and burnout—and why she pivoted online
The accidental breakthrough into the bridal market and the first webinar that didn’t convert
The 4 Daily Money-Making Activities and why consistency is the “unspoken” fifth
Why you don’t need funnels or complex systems to start making real money online
Resources & Next Steps
Join Posts to Profits (founding rate with a 7-day free trial): hands-on help implementing the Daily MMAs, writing hooks/captions, and turning content into clients. Join Posts To Profits here:
https://www.standoutfitpro.com/post-to-profit
Connect with Brandi:
IG @TheMessyHairMillionaire,
FB Brandi Bird Clark,
FB Group Successful Online Fit Pros

83. 4 Crazy Simple Steps That Made Me $200k With Less Than 600 Followers

In this episode, Brand Clark unpacks the transformative strategies that have allowed her to generate an impressive $200,000 in profit with fewer than 600 followers. This isn't just about making money; it's about harnessing simplicity in your fitness-based business by speaking directly to what resonates with your clients.Brandi sets the stage for today's session by discussing the recent live training—From Posts to Profits—a concept that encapsulates four remarkably straightforward steps to monetizing your following, regardless of its size. She intimately connects with the audience, encouraging them to embrace their entrepreneurial journey in their favorite workout gear while emphasizing the practical insights they can expect during the episode.As she dives into the material, Brandi highlights the affordable membership opportunity for her new program, "Posts to Profits," available at an introductory rate of only $89 a month. Here, listeners will discover invaluable resources, such as weekly coaching calls, access to a full library of courses, and strategic guidance on creating effective social media content that not only draws attention but also converts followers into clients. The daily money-making activities she introduces—count, content, comments, and conversations—serve as the foundation for building a thriving business without getting lost in the overwhelming complexities of technology and automation.Listeners are invited to engage actively, asking questions and interacting with fellow participants. Brandi shares candidly about the challenges many fitness professionals face on social media today—struggling with engagement and feeling overshadowed by others in the industry. Yet she shares stories of real success, illustrating how even those with a modest online presence can achieve significant financial milestones by focusing on building genuine connections and crafting relatable content.Throughout the episode, Brandi offers a treasure trove of strategies, including how to create compelling hooks for your posts, how to use call-outs effectively, and the art of responding to comments to boost algorithm visibility. She emphasizes the importance of community and collaboration among her listeners: they are not competitors but allies with a common goal of improving lives through fitness and wellness.As she wraps up, Brandi encourages everyone to take advantage of this unique opportunity—their chance to access practical tools and personalized support designed to elevate their business. The podcast isn't solely about consuming information; it's about implementing it with ease and confidence.Join Brandi Clark on this enlightening journey of turning social media presence into profit, embracing the power of connection, and making a significant impact—one follower at a time. Dive deeper with her as you explore what it means to be a standout fitness professional in today’s digital landscape. 
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JOIN POSTS TO PROFITS HERE 👇:
https://www.standoutfitpro.com/post-to-profit
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WATCH THE LIVE TRAINING HERE 👇: https://us06web.zoom.us/rec/share/p8WhbQUzFiOpd2qraIs1W-23VVODXvulYQYcoW3zP2SuWHGnXCwTU8nLQZVtzK3b.7p6tN-e1CNRsPRJp
 
 
CONNECT WITH BRANDI 👇:
Email: hello@standoutfitpro.com
Text: 208-974-4919Consult Call: https://www.standoutfitpro.com/contact
 
 

82. How To Turn Your Posts Into Profits

Are you a fitness professional struggling to convert social media posts into paying clients? Join Brandi Clark, the Messy Hair Millionaire, on the Beyond the Sets and Reps podcast as she shares her experience and insights on successfully navigating the world of social media for your fitness business. With her background as a group fitness instructor, personal trainer, and two-time gym owner turned national presenter, Brandi understands the challenges you face in finding and enrolling clients. In this episode, she dives deep into strategies for transforming your posts into profits, ensuring you never feel discouraged by the seeming futility of social media again.Throughout the episode, Brandi discusses the significance of having a clear goal when creating content. She emphasizes that simply posting for the sake of activity will not yield results; instead, your content must engage and connect with your audience on an emotional level. For many, this is where the struggle lies—identifying how to spark conversations that lead to business opportunities. She encourages you to stop with vague posts that lack intention and start focusing on building a strategy that attracts engagement and, ultimately, sales.Brandi introduces her "post-to-profit method," breaking it down into simple, actionable steps. Learn how to captivate your audience with compelling content that aligns with the right platform, differentiate your messaging for Instagram versus Facebook, and avoid the pitfalls of generic posts that don't resonate. She gives real examples of effective hooks and call-outs that speak to your ideal client. In addition, the episode highlights the importance of building credibility through testimonials, creating deeper connections with authentic stories, and generating conversion content that encourages your followers to take action.Moreover, Brandi doesn't shy away from providing insight on what NOT to do. She discusses the dangerous habit of "posting and ghosting" where you post but fail to engage with your audience afterward. This is a critical mistake that limits the visibility of your content and stifles potential conversions. She emphasizes that active engagement is crucial in the algorithmic landscape of social media, where interaction can determine the reach of your posts.To further assist in overcoming common hurdles, Brandi invites listeners to her upcoming training session, where she will delve into her four daily money-making activities that revolutionized her success. This session promises to equip fitness professionals with the tools they need to create engaging content and facilitate meaningful conversations that translate into financial growth. Her pilot program promises to offer personalized coaching and community support to help you master these strategies so you can lock in profits growing your business consistently.Brandi encourages listeners to join her community, offering founding membership rates for those eager to implement the strategies discussed. With practical advice and a step-by-step approach to creating a sustainable sales strategy through social media, this episode of Beyond the Sets and Reps is a must-listen for any fitness professional ready to elevate their business and achieve their goals.Tune in now for enlightening discussions on harnessing social media to charge your business forward, transforming your posts into profits, and connecting authentically with your ideal clients. Don't miss out on this opportunity—your path to increased engagement and sales is just a podcast away!
 
FREE TRAINING: From Posts To Profits: 4 Crazy Simple Steps That Make Me $200k With Less Than 600 Followers
https://www.standoutfitpro.com/from-posts-to-profits-masterclass
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

81. 5 Things You Do Not Need When Starting An Online Business and 5 Things You Do!

In this episode of Beyond the Sets and Reps, host Brandi Clark, @themessyhairmillionaire, shares essential tips for aspiring fitness entrepreneurs to launch their online businesses. She identifies five things to avoid and five key elements to focus on, stressing the importance of personal branding and social media.
Brandi offers relatable insights on common pitfalls and announces her upcoming program, **Post to Profits**, designed to help entrepreneurs create engaging content. Tune in for the confidence-boosting advice you need to kickstart your fitness journey!
 
JOIN THE WAITLIST FOR POSTS TO PROFITS:
https://beyondthesetsandreps.com/ptp-waitlist
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

80. The Content Strategy That Made Me $200k With Less Than 600 Followers

In this episode of Beyond the Sets and Reps, Brandi Clark dismantles the myth that a large follower count is necessary for success. Sharing her experience of earning $200,000 with less than 600 followers, she outlines four key activities to attract clients and emphasizes the importance of authentic content and genuine interactions. Brandi also introduces her "Post to Profits" program, inviting listeners to join the waitlist. Learn to build your business on connections rather than numbers in this insightful episode!
 
JOIN THE WAITLIST FOR POSTS TO PROFITS:
https://beyondthesetsandreps.com/ptp-waitlist
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $127 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

79. How To Turn Your Knowledge Into a Profitable Course In Only 14 Days

In this episode of the Beyond the Sets and Reps podcast, Brandi Clark, also known as the @TheMessyHairMillionaire, dives deeply into the transformative journey of taking your wealth of knowledge and experience from the fitness industry and packaging it into a profitable online course. If you've ever felt overwhelmed by the prospect of creating an offering that showcases your expertise but lacked direction on how to get started, then you're in for a treat. Brandi lays out an actionable 14-day roadmap designed to turn your insights into a vibrant online course, complete with a strategy to attract paying clients.
 
Starting with the **Clarify Phase (Days 1-3)**, Brandi emphasizes the importance of honing in on your niche. She encourages listeners to identify a specific transformation they wish to facilitate. Whether it’s helping women over 40 lose weight or coaching new runners, clarity on your target demographic is essential. Brandi proceeds to detail how to decide on your delivery method—whether that’s through live coaching sessions or pre-recorded content—and underscores the value of naming your program strategically to allow for future evolution without the burden of constantly rebranding.
 
As Brandi transitions into phase two, the **Create Phase (Days 4-9)**, she provides a comprehensive guide on converting your outlines into tangible course content. With methods like brain dumping and structuring lesson plans, she encourages listeners to get their ideas onto paper so they can craft a solid curriculum. Using tools like Google Docs or Canva, she illustrates how easy it can be to create engaging lessons. Her enthusiasm is contagious as she shares pro tips, such as avoiding the use of your course name in presentations to maintain flexibility in your offerings.
 
The final segment, the **Convert Phase (Days 10-14)**, is arguably the most crucial. Here, Brandi empowers her listeners to leverage social media as a primary tool for marketing their new course. She emphasizes the need for consistent engagement and repetitive messaging—reminding listeners that talking about their programs frequently is key to generating interest and sales. With practical advice on how to navigate DMs and inquiries about the program, Brandi provides listeners with tangible steps to convert curiosity into commitment.
 
Throughout this episode, Brandi encourages a mindset of execution over perfection, emphasizing that even a small social media following can lead to significant sales when using effective money-making strategies detailed throughout. Her vibrant and relatable delivery ensures that listeners not only understand the importance of the steps she lays out but also feel motivated to take action. By the end of the episode, you’re left feeling empowered and educated—not only about the ‘how-tos’ of creating an online program, but also equipped with the confidence to turn your passion for fitness into a thriving business.
 
Join Brandi each week as she shares actionable strategies for building your fitness business, creating lasting client relationships, and achieving the financial freedom you desire. Don’t miss out on this exciting opportunity to go from idea to implementation in two weeks flat! Slide into your favorite pair of leggings, grab your notebook, and get ready to take those first steps towards launching your very own course!
0:22 Introduction to Your Online Course Journey
2:00 The Three Key Phases
5:48 Phase One: Clarify Your Offer
17:48 Phase Two: Create Your Content
22:39 Phase Three: Convert and Sell
27:11 Launching the New Membership
31:42 Closing Thoughts and Next Steps
 
POST TO PROFITS WAITLIST:
https://beyondthesetsandreps.com/ptp-waitlist
 
And when you're ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

78. What Is A Social Media Strategy and Do You Even Need One?

In this episode Brandi Clark will explain what exactly a social media strategy is, help you determine if you really need one and explain how to create a SIMPLE social media strategy that will work for you, help you find more followers and enroll more clients into your fitness business, programs and course. 
 
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional: https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout