Beyond The Sets And Reps - A Fitness Business Podcast

In this episode, I’m diving into something that might ruffle a few feathers (don’t worry, they needed ruffling anyway): the difference between being a boss and being a leader.
I recently sat on a “Women in Leadership” panel at a conference… and let’s just say the conversation swerved hard into “boss” territory real quick. Add in a real-life run-in with a narcissistic business owner (no names, don’t even ask 👀), and it was the perfect setup for today’s message.
Because if you want to build a business — whether it’s a multi-location empire or a cute little part-time money maker — you’ve got to understand the difference between leading people and simply telling them what to do.
Spoiler alert:You can be a boss without being a leader.And you can be a leader without ever having the title “boss.”Hope you love it!Bye for now!Brandi Clark
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
And when you're ready, here’s how I can help:👇
 
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

If you’ve ever felt awkward, anxious, or straight-up ashamed to say the price of your program out loud, this one’s for you.
In this real, raw, and empowering episode, Brandi Clark gets brutally honest about the emotional blocks that stop coaches from selling with confidence. She shares personal stories (including her very first $97/month offer and a manipulative $25K pitch she experienced) and breaks down the exact shift that took her from apologizing for her price… to building a $200K coaching business with under 600 followers.
You’ll learn:
The real reason you feel weird selling (it’s NOT your price)
Why “charge your worth” is terrible advice
How to set your price based on belief not fear
The 4 essential parts of a profitable coaching business (Brandi's Anatomy of a Business)
A simple script to use in sales conversations that won’t make you cringe
This episode will leave you fired up to own your price, lead your business, and show up like the confident coach you already are.
 
And when you're ready, here’s how I can help:
 
How I Made $200,000 As An Online Fitness Professional With Only 583 Followers:
https://beyondthesetsandreps.com/find-clients-online-2227
 
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing Venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience at a no-brainer price point.  Jump on over and take a look at myclientconnections.com
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this episode of Beyond the Sets and Reps, host Brandi Clark shares essential lead generation strategies for fitness businesses. Celebrating nearly 12,000 downloads, she highlights the importance of aligning lead magnets with client needs and introduces the revamped, accessible Six Figure Framework program. With actionable tips on client relationships and marketing, Brandi inspires listeners to elevate their fitness business. Tune in for expert insights!And when you're ready here's how I can help:
 
4 Crazy Simple Steps That Made Me $200k With Only 583 Followers As An Online Fitness Professional: https://beyondthesetsandreps.com/find-clients-online-2227
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
 
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this powerful and transparent episode, Brandi Clark opens up about one of the biggest shifts in her business to date, burning down her $5,000 high-ticket offer and replacing it with a more accessible, scalable pricing model that’s changing everything.
She dives deep into:
What triggered this bold decision.
How it’s actually creating more revenue and more impact in her business.
Why your pricing structure could be the key to unlocking growth in 2025 and beyond.
Brandi doesn’t just share her story, she shows you how to apply these same principles in your own business to scale faster, serve more people, and stay relevant in an evolving economy.
 
And when you're ready, here is how I can help:👉 4 Crazy Simple Steps That Made Me $200,000 With Only 583 Followers As An Online Fitness Professional: https://beyondthesetsandreps.com/find-clients-online-2227
 
👉30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
👉90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this high-energy episode, Brandi Clark, akaThe Messy Hair Millionaire, breaks down the three critical shifts she’s making in her business heading into 2026. As she steps boldly into a new era of growth, Brandi gets real about scaling, paid ads, weekly webinars, and why she’s completely transforming how she serves fitness professionals and online coaches.
If you’ve been feeling stuck trying to grow your business organically, tired of hearing “10K months” on repeat, or ready to make consistent money doing what you love, this episode will light a fire under you. 🔥
 
What You’ll Learn in This Episode
1️⃣ Shift #1: The Power of Paid Ads (Without Losing the Organic Touch)Brandi reveals how she’s evolving from an organic-only strategy to a hybrid model with omnipresent ads. You’ll learn why ads only work when your organic systems are dialed in,  and how to know when it’s time to “pour gas on the fire.”
2️⃣ Shift #2: Weekly Webinars That ConvertDiscover why Brandi is ditching quarterly launches for weekly conversion events, and how this new rhythm creates consistent sales, deeper audience connection, and faster results. She even shares the title of her brand-new webinar:👉 “Four Crazy Simple Steps That Helped Me Make $200,000 with Only 583 Followers.”
3️⃣ Shift #3: Making the Six Figure Framework Affordable for EveryoneThe biggest announcement of all: Brandi is slashing prices to make her signature program accessible to more coaches. You can now choose between:
Self-Paced Access: $149/month
Full Cohort with Coaching: $249/month
She’s rewriting the rules of online business mentorship, no more $5,000 price tags blocking passionate coaches from success.
 
Register here: 👉 4 Crazy Simple Steps That Helped Me Make $200,000 With Only 583 Followers As An Online Fitness Professional
 
 
And when you're ready, here's how I can help👇:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

In this episode, Brandi focuses on the art of content creation, guiding you through the nuances of engaging your audience—even if your following is small. She shares her personal success, having generated her first $200,000 year with a modest following of just 583 people. Brandi emphasizes that even if you don’t have a massive social media presence, she asserts that you can still achieve remarkable financial success.Throughout the podcast, Brandi elaborates on her approach to content creation, emphasizing the importance of knowing your audience and crafting relatable material. She presents her framework for creating three vital tiers of content that will guide your followers through their journey from initial engagement to decision-making. With her relatable, down-to-earth demeanor and witty humor, she lays out how you can craft content that resonates with your audience at every level, ensuring maximum conversions.The first tier she introduces is Top of Funnel (TOF) content, which is designed to cast a wide net and attract potential clients who can relate to your personal story, experiences, or lifestyle. Brandi encourages you to think less about promoting your services and more about sharing relatable moments that resonate with your audience's everyday lives. By sharing insights from her own chaotic life as a busy mom and business owner, she illustrates how even the most unassuming posts can create powerful connections.Next, Brandi delves into Middle of Funnel (MOF) content, which is where you transition your audience from casual observers to engaged followers who are interested in learning more about what you offer. This involves sharing educational content, problem-solving techniques, and insights that showcase your expertise in your field. Through relatable anecdotes and guidance, she explains how this phase is crucial for solidifying relationships with potential clients, paving the way for deeper engagement.Finally, Brandi introduces the Bottom of Funnel (BOF) content, which focuses on conversions. Here, she guides you on how to create impact-driven calls-to-action that encourage your audience to take the next step—whether it be signing up for your programs, joining your memberships, or reaching out for more personalized coaching. By consistently evaluating the effectiveness of your content, you'll be able to refine your strategy and improve your outcomes.Tune in now to gain insights that will change the way you view content creation and help you leverage your unique voice in the fitness industry. Grab your favorite pair of leggings and get ready to take notes—because your fitness business is about to get a serious upgrade!
 
And when you're ready, here's how I can help:
Posts To Profits - Our monthly membership dedicated tohelping you create content that gets noticed!
https://standout-fit-pro.circle.so/checkout/post-to-profits-founding-member
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this episode of "Beyond the Sets and Reps" podcast, host Brandi Clark, the "Messy Hair Millionaire", dives deep into the art of authentic communication in the fitness industry. Whether you're a seasoned entrepreneur or just beginning your journey, Brandi reveals how the way you interact with potential clients can significantly impact your enrollment and retention rates. As a multi-faceted fitness professional, group instructor, personal trainer, gym owner, national presenter, and business mentor, Brandi shares her wealth of experience that resonates with anyone looking to grow their fitness business.Brandi introduces guest expert Elias Scarr, who shares insights on "speaking human" to connect with clients more effectively. Drawing from his extensive sales experience, Elias emphasizes that successful selling is not about pushing a product but rather about engaging in genuine conversations. He highlights the critical shift many fitness professionals need to make: approaching potential clients not with a sales pitch but with a sincere desire to help improve their lives. This emphasis on authentic communication can transform the client-coach relationship, making it easier to enroll more clients and foster loyalty.Throughout the episode, listeners are encouraged to reassess their mindset around selling. Elias suggests that understanding the psychology of potential clients is key. To do this, he outlines basic personality types and decision-making approaches, helping coaches to identify whether their prospects are introverted or extroverted and if they make decisions based on emotions or logic. By tailoring communication to meet the unique needs and preferences of each client, fitness professionals can significantly enhance their ability to convert leads into lasting relationships.Elias doesn’t hold back on sharing actionable strategies. He provides insightful techniques for building client confidence during the buying process and stresses the importance of follow-up communication within a crucial 24 to 72-hour timeframe after an initial sale. Simple gestures such as sending personalized video messages, congratulatory texts, or handwritten notes can create a powerful connection and reinforce clients’ decisions, setting the stage for a successful coaching journey.Moreover, the podcast emphasizes creating "raving fans" by teaching members how to refer their friends and family. Elias outlines practical steps for encouraging clients to bring a workout partner or participate in referral programs, highlighting that these small actions can culminate in significant business growth. This not only helps gyms to acquire new memberships but also strengthens the community aspect of fitness, making clients feel more engaged and valued.In closing, Brandi and Elias leave listeners with a wealth of golden nuggets tailored for any fitness professional. Whether grappling with imposter syndrome, learning how to effectively manage conversations with clients, or looking for ways to foster a supportive community around your gym, this episode provides valuable insights to guide you through your journey.So, lace up your sneakers, grab your notebook, and prepare to unlock the secrets to elevating your fitness business in this inspiring episode of "Beyond the Sets and Reps." Don’t forget to connect with Elias directly for personalized guidance, and be sure to implement these strategies to start transforming your approach to client engagement today!
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Connect With Elias Scarr:
Website: Sellitlikescarr.com
Jump on his calendar:  https://calendly.com/eliasscarr/let-me-be-your-customer?month=2025-10
Facebook: https://www.facebook.com/elias.scarr
Instagram: https://www.instagram.com/elias_scarr/
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And When You're Ready, Here's How I Can Help
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal client and creating content that resonates with them. The episode concludes with practical homework for listeners to better define their niche and ideal client.
 
Chapters
00:00 Introduction to Niche Work
02:19 Understanding Your Industry and Client
06:33 Defining Your Ideal Client
12:34 The Importance of Specificity in Niche
17:08 Desired Results and Teaching Mechanisms
20:48 Creating Resonant Content
23:28 Homework and Practical Steps
 
Key word:
niche, coaching, fitness, business, ideal client, content creation, marketing, women over 40, entrepreneurship, personal training, fitness business, online business, online fitness business
 
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
And when you're ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In today's episode Brandi Clark shares why she is changing the podcast drop date and invites you to also look at what your doing that is no longer serving you.
 
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Brandi pulls back the curtain on her full journey—from a 19-year-old battling bulimia to group fitness instructor, gym owner, and ultimately a multi–six-figure online business mentor working part-time from home in Kentucky. She shares the pivotal moments that changed her life: discovering group fitness, buying and exiting brick-and-mortar gyms, stumbling into the bridal niche through a single Facebook comment, and building her business on four simple “Daily Money-Making Activities” (Content, Count, Comments, Conversations). You’ll hear the unvarnished struggle (failed webinars, tight finances) and the payoff of relentless consistency—plus how those same basics can help you generate your first extra $1–3K/month without funnels or fancy tech.
In this episode, you’ll learn:
The one early decision that redirected Brandi’s entire life and career
How teaching group fitness led to personal training, gym ownership, and burnout—and why she pivoted online
The accidental breakthrough into the bridal market and the first webinar that didn’t convert
The 4 Daily Money-Making Activities and why consistency is the “unspoken” fifth
Why you don’t need funnels or complex systems to start making real money online
Resources & Next Steps
Join Posts to Profits (founding rate with a 7-day free trial): hands-on help implementing the Daily MMAs, writing hooks/captions, and turning content into clients. Join Posts To Profits here:
https://www.standoutfitpro.com/post-to-profit
Connect with Brandi:
IG @TheMessyHairMillionaire,
FB Brandi Bird Clark,
FB Group Successful Online Fit Pros