Beyond The Sets And Reps - A Fitness Business Podcast

77. Want QUICK Results? Do These 4 Things Every Day (Replay)

If you find yourself sitting down to “work” on your business but you’re not sure what to do so you end up scrolling social media, Facebook and Instagram…then this episode is for you! Today Brandi will outline the 4 things you should be doing each and every day to start and grow your fitness business, personal training business or online training business. 
 
*FREE TRAINING* HOW TO CREATE CONTENT THAT CAPTURES AND KEEPS THE ATTENTION OF YOUR IDEAL CLIENT https://www.standoutfitpro.com/how-to-create-content
 
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways    
 
90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 

76. How To Have A Profitable Launch - STEP BY STEP CHECKLIST INCLUDED

Dive into the latest episode of "Beyond the Sets and Reps," where your spirited host, Brandi Clark, the Messy Hair Millionaire, takes you through the rewarding process of launching a profitable fitness business. Brandi, with her wealth of experience as a group fitness instructor, personal trainer, and entrepreneur, shares her expertise on how to effectively attract and enroll clients into your fitness programs. Whether you're just starting out or have an established business, this episode is packed with actionable insights to help you streamline and automate your client enrollment process.In this riveting episode, Brandi introduces what she fondly refers to as the "Promotional Stack," an essential framework she has perfected in her own business. This cycle of promotional activities is not only the backbone of Brandi's methodology but a repeatable system that can lead to substantial revenue growth for your fitness-based business. Brandi breaks down the key elements of successfully launching a program, outlining the five phases of the Promotional Stack. You’ll learn step-by-step how to master this cycle—from front-loading your content to effectively converting leads—all while keeping a finger on the pulse of your audience's engagement.What makes this episode even more compelling is Brandi's personal insights into the journey of hosting a successful launch. She not only discusses the various components of each phase but also provides practical advice on how to execute them flawlessly. You’ll hear about the importance of building engagement through front-loading tactics, the crucial step of an enticing lead magnet, and the meticulous promotion of your webinars or challenges. Brandi stresses that your audience must be continually reminded about the value you’re offering, emphasizing how repetition in your messaging can drive attendance and conversion rates.Brandi is also excited to announce the launch of her July Instant Profit Challenge, encouraging listeners to secure their spot for a week-long series designed to guide them through the promotional process with daily insights and actionable tasks. She promises that by the end of the challenge, participants will have a tangible list of potential clients eager to engage with their offerings. Alongside, she is providing a comprehensive webinar checklist, an invaluable resource for anyone looking to streamline their promotional efforts further.Throughout the podcast, Brandi shares success stories and the transformational impact that following her framework has had on her clients’ lives and businesses. She reflects on her own journey from struggling with debt to achieving financial freedom and traveling internationally, and she is passionate about helping others achieve similar transformations. Through engaging storytelling and relatable anecdotes, she inspires listeners not just to strive for success but to embrace the journey wholeheartedly.As the episode draws to a close, Brandi invites her audience to take the next step in their entrepreneurial journey. Whether seeking one-on-one coaching or joining her signature group program, the Six Figure Framework, Brandi emphasizes the power of taking decisive action. She reassures participants that with consistency and commitment, they can achieve their dreams and successfully navigate the ever-evolving landscape of fitness entrepreneurship.Join Brandi in this episode for a dynamic conversation filled with practical tips and the motivation you need to elevate your fitness business. Don't forget to follow the podcast for future episodes packed with expertise on client enrollment, marketing strategies, and building a thriving online presence in the fitness industry. Your journey to financial and professional freedom starts here!
Join The Instant Profit Challenge here 👉 https://www.standoutfitpro.com/instant-profit-challenge-2Grab your Launch & Webinar Checklist here: 👉  https://beyondthesetsandreps.com/webinar-checklist
 
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

75. You Don't Need More Strategy, You Need This...

In today's episode, we're diving deep into a candid conversation about the state of your business and the untapped potential within you. Picture it: just you and me, no fancy introductions or polished edits—just real talk. As you're either cruising in your car or taking a stroll, I want you to focus closely on what we're discussing today, because this could be a pivotal moment for your business journey.I share my own hectic journey of entrepreneurial struggle where I tried every training, course, and program available, desperately searching for that breakthrough to connect with clients and generate income. The truth I discovered? You don't have to be a behemoth in the industry to create a meaningful impact. Instead, your focus should be on how you can resonate with your audience and foster genuine connections. This episode serves to prompt you to reflect on your monthly income figures and align them with your true aspirations—because no dream is too lofty when approached with purpose.I want you to consider the numbers: What’s your current monthly income? What’s your goal? Acknowledging both is crucial because it sets the stage for the actionable steps ahead. Many of us have lived through tight financial situations, struggling to balance the demands of family and unexpected emergencies. I’ve been there, and I understand the tremendous stress that comes with trying to make ends meet. But let me assure you, the financial freedom you seek is completely within your reach!Today, we also tackle the often-overlooked concept of follow-through. Oftentimes, the root of what holds us back isn’t a lack of knowledge or talent; it's the consistent ability to act upon our intentions. The "promotional stack" we discuss encompasses five critical phases that can revitalize your approach to business: front loading, lead magnet drops, promotion, delivery, and conversion. Each step builds upon the last, and it’s essential to execute them in succession for maximum effectiveness.The journey starts with front loading—creating a recognizable presence on social media where you actively engage your ideal clients. This is followed by introducing a compelling lead magnet that truly speaks to their needs. Once that foundation is in place, we dive into promotional strategies that invite potential clients to “conversion events” where you shine and demonstrate your unique value. From there, it’s all about delivery: providing actionable insights that resonate deeply with your audience. Finally, conversion occurs when you've established enough trust, ideally inspiring your audience to seek your services.Throughout our discussion, I touch upon the importance of consistency. I share insights from my experience, revealing that clients often attend multiple conversion events before making their decision to buy. This highlights that their hesitation often stems from personal beliefs and fears—not your offerings. The common mindset is one of self-doubt, and as their coach, it’s important to recognize this.It all boils down to this: effective follow-through is critical. You might have a fantastic marketing strategy in your back pocket, but if life distracts you from executing it consistently, you're not moving your business forward. That's where I come in with my coaching program, the Six Figure Framework, designed to motivate and hold you accountable to the follow-through on your strategy.Speaking of actionable steps, I invite you to register for our upcoming free Instant Profit Challenge Reset—a nine-day challenge where I'll be guiding you daily to implement these strategies and hold you accountable in real-time. Expect homework, live interactions, and a supportive environment where you'll build a list of potential clients, aided by both coaching and structured accountability.So if you’re ready to transform your approach to not just making money, but making a real impact, I encourage you to sign up for the Instant Profit Challenge Reset. Together, we’ll navigate this transformative process that can elevate your business to heights you've only dreamed of. Join me, and let’s create a pathway to success—one actionable step at a time.INSTANT PROFIT CHALLENGE - JULY 7  https://beyondthesetsandreps.com/instant-profit-challenge
 
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

74. Should You Start With 1:1 Coaching, Cohort Or Courses?

In this jam-packed episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) breaks down the three C's of online fitness business growth: coaching, cohorts, and courses; and exactly where you should start depending on your stage of business.
Whether you're transitioning from in-person training to the online space or you're brand new to building a fitness brand, Brandi walks you through the strategic order to launch, grow, and scale, without getting stuck in analysis paralysis or undercharging for your expertise.
You'll learn:
Why 1:1 coaching is the most powerful (and profitable) way to start
When and how to graduate to cohorts or small groups
What it takes to offer courses and why you shouldn't start there
The messy truth about scaling, getting your reps in, and building your signature framework
Plus, Brandy drops a special invitation to join her favorite event of the year, the Instant Profit Challenge, where she’ll walk you step-by-step through launching your program and enrolling new clients in just 9 days.
 
https://beyondthesetsandreps.com/instant-profit-challenge
 
And when your ready, here’s how else I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 

73. How To Grow A Thriving Business In Only 12 Weeks Without Confusing Tech

In this high-energy, no-fluff episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) walks you through her signature 4-step method to launch or reignite your fitness business in just 12 weeks—using only social media, your face, and your phone.
Originally built as a 90-day accelerator, this framework helped Brandy and her clients go from zero to cash-in-hand fast—without relying on complicated software or endless tech setup. Whether you're starting from scratch or stuck in the “I don’t know what to do next” phase, this episode lays out exactly what to focus on right now to build a profitable, sustainable business by September.
You’ll learn:
Why niching by “age and stage” unlocks clarity and clients
How to get visible online (without daily burnout)
What goes into a simple, sellable signature offer
How to start booking sales calls from your content—naturally and easily
Why you only need 5 clients/month to hit a $60K year (and how to get them)
Scroll down to grab your content ideas, planner, and leave a review to help more coaches hear this message and let’s get to work!
 
And when your ready, here’s how I can help:
Daily MMA Planner:
https://standoutfitpro.com/mma-planner-purchase
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $127 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

72. THIS Is Hardest Phase in your Business

In this real-talk episode of Beyond the Sets and Reps, Brandi shares a behind-the-scenes, heart-to-heart message for every fit pro and coach grinding through their early years in business. If you're still working toward your first $100K year, this is the episode for you.
Brandi opens up about:
Why the first $100K is the hardest money you’ll ever make
How your systems, offers, messaging, and mindset will evolve
What it means to “shoot first and aim later” in your business
Why getting your reps in—with content, consults, and conversion events—is the only way forward
The exact growth phases she went through to go from bootstrapped to multiple six figures
Whether you’re just starting out or stuck somewhere in the messy middle, Brandi’s here to remind you: this phase is supposed to be hard—but it doesn’t stay that way. The person you're becoming is building a business that will blow your own expectations out of the water.
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $127 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

71. What Numbers Should You Track In Your Business To Make Sure It Grows Every Month

In this powerful episode of Beyond the Sets and Reps, Brandi is getting real about tracking—not the complicated kind, but the critical kind every beginner fitness business owner needs to grow consistently.
If you’re still trying to land consistent clients, increase engagement, or generate steady income from your fitness-based biz, this one’s for you. Brandy breaks down the exact metrics you should be paying attention to week after week—including the four Daily MMAs (money-making activities) that fuel sustainable growth in your audience and revenue.
You’ll learn:
The simple stats to track across your socials, email list, and DMs
How to give yourself a weekly “grade” to stay consistent and accountable
The exact data to monitor from your conversion events, sales calls, and content
Why tracking now sets the stage for scaling later (without the overwhelm)
It’s time to start tracking what actually moves the needle.
 
And when your ready, here’s how I can help:
 
Daily MMA Planner:
https://standoutfitpro.com/mma-planner-purchase
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $129 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 

70. Feeling Stuck With What To Say On Social Media? Try These Prompts.

In this candid and energizing episode, Brandi pulls back the curtain on one of the most common struggles for online fitness professionals; what to say when content creation feels overwhelming. Whether you’re a seasoned trainer or just starting your business, she walks you through the exact prompts she uses to help her clients create a full month of content ideas, without burning out or overthinking it.
You’ll learn:
The top questions to ask yourself when you feel stuck
How to turn everyday conversations and client objections into scroll-stopping content
A simple method to tap into your ideal client’s mindset and create posts that actually convert
The power of consistent, cadence-based posting (without needing to be everywhere at once)
If you’ve ever stared at your screen and thought, “I have nothing to say,” this episode is your step-by-step guide to breaking through the block, showing up with clarity, and building trust with your audience—day after day. Grab your notebook (or just listen and come back), and get ready to finally feel confident about your content plan.
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

69. How To Build A Sellable Business with Nicole Spencer

In this episode, Brandi Clark welcomes Nicole Spencer; fitness industry veteran, former Equinox manager, studio founder and creator of Authentic Conversion, to explore what it really takes to build, sustain and ultimately sell a coaching business. Nicole walks listeners through her accidental entry into fitness coaching, the rapid growth and eventual multi-six-figure sale of her brick-and-mortar studio, and the launch of a seven-figure online consulting brand.
She shares why business owners should plan their exit while they're still growing, not once burnout hits, and explains how to create a business that holds real value to buyers. Nicole also dives into the importance of building strong systems, assembling a trustworthy team, understanding what buyers look for, and preparing for life after the sale so the transition is empowering instead of destabilizing. Whether you run a local studio or an online brand, this conversation offers grounded, real-world insight into creating a business that lasts and eventually sells.
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

68. How Sarah Built a Thriving Fitness Business in Just 12 Weeks

In this episode of Beyond the Sets & Reps, host Brandi Clark sits down with Six-Figure Framework graduate Sarah Gear, a full-time working mom who transformed a nonexistent business into a thriving coaching practice; and all in just 12 weeks. Sarah shares how she went from being a part-time Beachbody coach to building her own legit coaching business with a 75% close rate, signing 1–2 new clients every week.
Tune in as Sarah reveals what it really looked like to start from scratch while balancing a full-time job, what she learned about herself along the way, and the simple systems that now power her growth. If you’re a fitness coach, personal trainer, or health enthusiast looking to turn your passion into profit, this episode is packed with real talk, practical takeaways, and contagious inspiration.
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout