Beyond The Sets And Reps - A Fitness Business Podcast

97. Best Of 2025. Why Your Content Isn't Converting, 8 Things To Consider Before Posting About Your Business

BEST OF 2025!In this throwback episode of Beyond the Sets and Reps, host Brandi Clark dives deep into the essential art of content creation for online business success. Let’s dive in on why simply posting on social media isn’t enough as Brandi outlines the real strategies behind building connection, trust, and ultimately sales through your content.
If you've been feeling stuck posting consistently without seeing engagement, comments, DMs, or sales, this is the episode you’ve been waiting for. Brandi introduces the Client Acquisition Cycle and breaks down how each phase should shape your content strategy. She also shares 8 actionable tips for making your content clear, relatable, purpose-driven, and high-converting, with a special focus on the power of video and the magic of showing your true personality online.
Ready to stop posting and praying, and start posting with purpose? Tune in now—and don’t forget to check the show notes for details on how to join the Six Figure Framework!
 
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways    
 
90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

96. Do This Now So You Can Enroll New Clients This January! My 4 Step Process Complete With Timeline

In this no-fluff, tactical episode, Brandi Clark breaks down her exact four-step process for enrolling a flood of new clients in January...complete with timelines leading up to the new year. She gives dates, steps, and scripts to help you create buzz, re-engage your audience, and turn likes into leads. Whether you're a fitness coach, weight loss coach, or health pro, this episode shows you what to post, when to post it, and how to convert your audience without feeling like a sleazy salesperson.
If you're ready to turn New Year's motivation into consistent client signups, this is the episode for you.
💥 What You’ll Learn:
Why now is the time to front-load your content and revive your dead feed
How to use Brandi’s Four Daily MMAs to create visibility, engagement, and buzz
The exact timeline to follow from Dec 17 through early January
What kind of posts to use in each phase (hook → problem/pillar → hand-raiser → DM → conversion)
How to write a high-converting feeler post that floods your inbox with leads
Brandi’s go-to response script for the DMs that leads to real sales calls
Why you don’t need a big following to hit $200K/year—and how she did it with just 583 followers
 
👉 Get the full MMA Course for only $27: https://www.standoutfitpro.com/lto-find-and-enroll
👉 FREE Training: How I Made $200k As An Online Fitness Professional With Only 583 Followers:
https://beyondthesetsandreps.com/find-clients-online-page
 

95. How I Organize My Week for Maximum Productivity (Without Losing My Mind or Sticky Notes)

Brandi Clark pulls back the curtain on how she actually organizes her week as a busy mom, wife, and fitness business mentor.
If you’ve ever sat down to “work” and found yourself drowning in sticky notes, randomly scrolling social media, or feeling guilty for always being on your phone, this one is for you. Brandi walks you through the simple structure she uses to create focused work time, protect her home as a sanctuary, and still grow a profitable online fitness business.
You’ll hear how she created a dedicated work zone, ditched the constant phone hustle, started tracking her time with tools like Toggl and timers, and built “CEO Days” into her schedule so she can think, create, and actually get important tasks done. She also shares how she batches client calls, uses the Sunsama app to replace her sticky notes, and prioritizes money-making activities, lead magnets, and conversion events that consistently bring in revenue.
 
Resources mention in the episode:
https://toggl.com/
https://www.sunsama.com/
 
👉Register for How I Made $200k As An Online Fitness Professionals With Only 583 Followers:
https://beyondthesetsandreps.com/find-clients-online-page
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
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And when you're ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 

94. Simplify Your Business So You Can Make More Money Using My 5x1 Method

In this episode, Brandi is calling you out (with love 💗) on the real reason your fitness or coaching business isn’t making the money you want: it’s way too complicated.
If you’ve got 7 different programs, random challenges, cute-named resets, and still no consistent income… this is your wake-up call.
Brandi breaks down her 5×1 Method for simplifying your business so you can finally build something profitable, scalable, and way less exhausting.
In This Episode, You’ll Learn:
Why “more offers” is not the answer to your money struggles
The hidden cost of constantly creating new programs, launches, and promotions
How Brandi went from a pile of scattered offers to one clear bridal transformation program in Sweating For My Wedding
The 5×1 Method for a simple, profitable business:
The simple, organic sales system Brandi and her clients use to enroll 6–8 new clients each time
How most fitness pros are overworked and underpaid—and what has to change so that’s not your story anymore
The exact way Brandi structures her Six Figure Framework program using the same 5×1 principles she teaches you in this episode
Episode Timestamps
Times are approximate and for reference.
00:00 – 03:30 – Welcome back, messy hair energy & golden doodle under the desk 🐶03:30 – 07:30 – The real struggle: tons of effort, tiny checks, and why most fit pros are stuck07:30 – 10:30 – “How many programs do you have?” The question that exposes the problem10:30 – 13:30 – Brandi’s story: underpaid instructor to “Sweating For My Wedding” and offer overload13:30 – 16:00 – From a pile of random programs to ONE 12-week transformation16:00 – 19:30 – Introducing the 5×1 Method and what each “one” actually means19:30 – 23:30 – One Big Problem + One Powerful Promise: why your messaging feels vague23:30 – 27:30 – One Obvious Solution: turning what you already do into a clear framework27:30 – 31:30 – One Irresistible Offer: packaging your process into a high-value signature program31:30 – 34:30 – One Sales System: daily money-making activities, lead magnets, and webinars34:30 – 35:55 – What clients see when they go through the Six Figure Framework & expected results35:55 – End – How to join the next live training + current pricing for the Six Figure Framework
 
👇 JOIN SIX FIGURE FRAMEWORK FOR AS LOW AS $249/MO 👇
https://www.standoutfitpro.com/six-figure-framework-enroll
 
HOW I MADE $200K AS AN ONLINE FITNESS PROFESSIONAL WITH ONLY 583 FOLLOWERS 👇 (free training)
https://beyondthesetsandreps.com/find-clients-online-2227
 
 
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

93. The Difference Between Being A Leader And A Boss

In this episode, I’m diving into something that might ruffle a few feathers (don’t worry, they needed ruffling anyway): the difference between being a boss and being a leader.
I recently sat on a “Women in Leadership” panel at a conference… and let’s just say the conversation swerved hard into “boss” territory real quick. Add in a real-life run-in with a narcissistic business owner (no names, don’t even ask 👀), and it was the perfect setup for today’s message.
Because if you want to build a business — whether it’s a multi-location empire or a cute little part-time money maker — you’ve got to understand the difference between leading people and simply telling them what to do.
Spoiler alert:You can be a boss without being a leader.And you can be a leader without ever having the title “boss.”Hope you love it!Bye for now!Brandi Clark
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
And when you're ready, here’s how I can help:👇
 
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

92. Stop Whispering Your Price Like It's A Dirty Secret; How To Get Past The Fear and Start Selling With Confidence

If you’ve ever felt awkward, anxious, or straight-up ashamed to say the price of your program out loud, this one’s for you.
In this real, raw, and empowering episode, Brandi Clark gets brutally honest about the emotional blocks that stop coaches from selling with confidence. She shares personal stories (including her very first $97/month offer and a manipulative $25K pitch she experienced) and breaks down the exact shift that took her from apologizing for her price… to building a $200K coaching business with under 600 followers.
You’ll learn:
The real reason you feel weird selling (it’s NOT your price)
Why “charge your worth” is terrible advice
How to set your price based on belief not fear
The 4 essential parts of a profitable coaching business (Brandi's Anatomy of a Business)
A simple script to use in sales conversations that won’t make you cringe
This episode will leave you fired up to own your price, lead your business, and show up like the confident coach you already are.
 
And when you're ready, here’s how I can help:
 
How I Made $200,000 As An Online Fitness Professional With Only 583 Followers:
https://beyondthesetsandreps.com/find-clients-online-2227
 
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing Venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience at a no-brainer price point.  Jump on over and take a look at myclientconnections.com
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

91. How To Use A Lead Magnet To Find More Clients

In this episode of Beyond the Sets and Reps, host Brandi Clark shares essential lead generation strategies for fitness businesses. Celebrating nearly 12,000 downloads, she highlights the importance of aligning lead magnets with client needs and introduces the revamped, accessible Six Figure Framework program. With actionable tips on client relationships and marketing, Brandi inspires listeners to elevate their fitness business. Tune in for expert insights!And when you're ready here's how I can help:
 
4 Crazy Simple Steps That Made Me $200k With Only 583 Followers As An Online Fitness Professional: https://beyondthesetsandreps.com/find-clients-online-2227
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 
 
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

90. Why I Burned My High-Ticket Offer to the Ground (and What’s Working Instead)

In this powerful and transparent episode, Brandi Clark opens up about one of the biggest shifts in her business to date, burning down her $5,000 high-ticket offer and replacing it with a more accessible, scalable pricing model that’s changing everything.
She dives deep into:
What triggered this bold decision.
How it’s actually creating more revenue and more impact in her business.
Why your pricing structure could be the key to unlocking growth in 2025 and beyond.
Brandi doesn’t just share her story, she shows you how to apply these same principles in your own business to scale faster, serve more people, and stay relevant in an evolving economy.
 
And when you're ready, here is how I can help:👉 4 Crazy Simple Steps That Made Me $200,000 With Only 583 Followers As An Online Fitness Professional: https://beyondthesetsandreps.com/find-clients-online-2227
 
👉30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
👉90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

89. 3 Critical Shifts I'm Making In Business And How They Affect You And Your Business

In this high-energy episode, Brandi Clark, akaThe Messy Hair Millionaire, breaks down the three critical shifts she’s making in her business heading into 2026. As she steps boldly into a new era of growth, Brandi gets real about scaling, paid ads, weekly webinars, and why she’s completely transforming how she serves fitness professionals and online coaches.
If you’ve been feeling stuck trying to grow your business organically, tired of hearing “10K months” on repeat, or ready to make consistent money doing what you love, this episode will light a fire under you. 🔥
 
What You’ll Learn in This Episode
1️⃣ Shift #1: The Power of Paid Ads (Without Losing the Organic Touch)Brandi reveals how she’s evolving from an organic-only strategy to a hybrid model with omnipresent ads. You’ll learn why ads only work when your organic systems are dialed in,  and how to know when it’s time to “pour gas on the fire.”
2️⃣ Shift #2: Weekly Webinars That ConvertDiscover why Brandi is ditching quarterly launches for weekly conversion events, and how this new rhythm creates consistent sales, deeper audience connection, and faster results. She even shares the title of her brand-new webinar:👉 “Four Crazy Simple Steps That Helped Me Make $200,000 with Only 583 Followers.”
3️⃣ Shift #3: Making the Six Figure Framework Affordable for EveryoneThe biggest announcement of all: Brandi is slashing prices to make her signature program accessible to more coaches. You can now choose between:
Self-Paced Access: $149/month
Full Cohort with Coaching: $249/month
She’s rewriting the rules of online business mentorship, no more $5,000 price tags blocking passionate coaches from success.
 
Register here: 👉 4 Crazy Simple Steps That Helped Me Make $200,000 With Only 583 Followers As An Online Fitness Professional
 
 
And when you're ready, here's how I can help👇:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 
MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

88: The 3 Types Of Content You Should Post To Attract Your Ideal Customer

In this episode, Brandi focuses on the art of content creation, guiding you through the nuances of engaging your audience—even if your following is small. She shares her personal success, having generated her first $200,000 year with a modest following of just 583 people. Brandi emphasizes that even if you don’t have a massive social media presence, she asserts that you can still achieve remarkable financial success.Throughout the podcast, Brandi elaborates on her approach to content creation, emphasizing the importance of knowing your audience and crafting relatable material. She presents her framework for creating three vital tiers of content that will guide your followers through their journey from initial engagement to decision-making. With her relatable, down-to-earth demeanor and witty humor, she lays out how you can craft content that resonates with your audience at every level, ensuring maximum conversions.The first tier she introduces is Top of Funnel (TOF) content, which is designed to cast a wide net and attract potential clients who can relate to your personal story, experiences, or lifestyle. Brandi encourages you to think less about promoting your services and more about sharing relatable moments that resonate with your audience's everyday lives. By sharing insights from her own chaotic life as a busy mom and business owner, she illustrates how even the most unassuming posts can create powerful connections.Next, Brandi delves into Middle of Funnel (MOF) content, which is where you transition your audience from casual observers to engaged followers who are interested in learning more about what you offer. This involves sharing educational content, problem-solving techniques, and insights that showcase your expertise in your field. Through relatable anecdotes and guidance, she explains how this phase is crucial for solidifying relationships with potential clients, paving the way for deeper engagement.Finally, Brandi introduces the Bottom of Funnel (BOF) content, which focuses on conversions. Here, she guides you on how to create impact-driven calls-to-action that encourage your audience to take the next step—whether it be signing up for your programs, joining your memberships, or reaching out for more personalized coaching. By consistently evaluating the effectiveness of your content, you'll be able to refine your strategy and improve your outcomes.Tune in now to gain insights that will change the way you view content creation and help you leverage your unique voice in the fitness industry. Grab your favorite pair of leggings and get ready to take notes—because your fitness business is about to get a serious upgrade!
 
And when you're ready, here's how I can help:
Posts To Profits - Our monthly membership dedicated tohelping you create content that gets noticed!
https://standout-fit-pro.circle.so/checkout/post-to-profits-founding-member
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout