Beyond The Sets And Reps - A Fitness Business Podcast
If you’re exhausted from posting content every day, wondering when your next client will finally show up and need a process for keeping track of leads but everything seems time consuming and expensive (and you enjoy a little personality and sass from time to time)... Then this is YOUR podcast! Hey there, I’m Brandi Clark and I’ll show you simple ways of starting, growing and marketing your fitness business so you can find and enroll more clients organically using social media. We’ll break down marketing for fitness and weight loss businesses, social media content creation, online programs, course creation, social media strategy, finding more clients and keeping your clients longer so you can live a life without hassle This show is perfect for you if: You’re an instructor, personal trainer, or gym/studio owner looking to grow. You train in-person, online or have a hybrid training model. Need help with social media, increasing engagement, consistent content creation, list building, automations and growth in the fitness industry. You’re looking for a fitness business podcast with real talk from a real person who is really doing it. Here is how I can help you now: 30 Ways To Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways 90 Days Of Content Ideas For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content Be sure to connect with us on the socials: Facebook https://www.facebook.com/brandi.b.clark.9/ Instagram: @themessyhairmillionaire
Episodes

4 days ago
4 days ago
In this high-energy, no-fluff episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) walks you through her signature 4-step method to launch or reignite your fitness business in just 12 weeks—using only social media, your face, and your phone.
Originally built as a 90-day accelerator, this framework helped Brandy and her clients go from zero to cash-in-hand fast—without relying on complicated software or endless tech setup. Whether you're starting from scratch or stuck in the “I don’t know what to do next” phase, this episode lays out exactly what to focus on right now to build a profitable, sustainable business by September.
You’ll learn:
Why niching by “age and stage” unlocks clarity and clients
How to get visible online (without daily burnout)
What goes into a simple, sellable signature offer
How to start booking sales calls from your content—naturally and easily
Why you only need 5 clients/month to hit a $60K year (and how to get them)
Scroll down to grab your content ideas, planner, and leave a review to help more coaches hear this message and let’s get to work!
And when your ready, here’s how I can help:
Daily MMA Planner:
https://standoutfitpro.com/mma-planner-purchase
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $127 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Monday Jun 02, 2025
72. THIS Is Hardest Phase in your Business
Monday Jun 02, 2025
Monday Jun 02, 2025
In this real-talk episode of Beyond the Sets and Reps, Brandi shares a behind-the-scenes, heart-to-heart message for every fit pro and coach grinding through their early years in business. If you're still working toward your first $100K year, this is the episode for you.
Brandi opens up about:
Why the first $100K is the hardest money you’ll ever make
How your systems, offers, messaging, and mindset will evolve
What it means to “shoot first and aim later” in your business
Why getting your reps in—with content, consults, and conversion events—is the only way forward
The exact growth phases she went through to go from bootstrapped to multiple six figures
Whether you’re just starting out or stuck somewhere in the messy middle, Brandi’s here to remind you: this phase is supposed to be hard—but it doesn’t stay that way. The person you're becoming is building a business that will blow your own expectations out of the water.
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $127 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Monday May 26, 2025
Monday May 26, 2025
In this powerful episode of Beyond the Sets and Reps, Brandi is getting real about tracking—not the complicated kind, but the critical kind every beginner fitness business owner needs to grow consistently.
If you’re still trying to land consistent clients, increase engagement, or generate steady income from your fitness-based biz, this one’s for you. Brandy breaks down the exact metrics you should be paying attention to week after week—including the four Daily MMAs (money-making activities) that fuel sustainable growth in your audience and revenue.
You’ll learn:
The simple stats to track across your socials, email list, and DMs
How to give yourself a weekly “grade” to stay consistent and accountable
The exact data to monitor from your conversion events, sales calls, and content
Why tracking now sets the stage for scaling later (without the overwhelm)
It’s time to start tracking what actually moves the needle.
And when your ready, here’s how I can help:
Daily MMA Planner:
https://standoutfitpro.com/mma-planner-purchase
MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $129 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Monday May 19, 2025
70. Feeling Stuck With What To Say On Social Media? Try These Prompts.
Monday May 19, 2025
Monday May 19, 2025
In this candid and energizing episode, Brandi pulls back the curtain on one of the most common struggles for online fitness professionals; what to say when content creation feels overwhelming. Whether you’re a seasoned trainer or just starting your business, she walks you through the exact prompts she uses to help her clients create a full month of content ideas, without burning out or overthinking it.
You’ll learn:
The top questions to ask yourself when you feel stuck
How to turn everyday conversations and client objections into scroll-stopping content
A simple method to tap into your ideal client’s mindset and create posts that actually convert
The power of consistent, cadence-based posting (without needing to be everywhere at once)
If you’ve ever stared at your screen and thought, “I have nothing to say,” this episode is your step-by-step guide to breaking through the block, showing up with clarity, and building trust with your audience—day after day. Grab your notebook (or just listen and come back), and get ready to finally feel confident about your content plan.
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Monday May 12, 2025
69. How To Build A Sellable Business with Nicole Spencer
Monday May 12, 2025
Monday May 12, 2025
In this episode, Brandi Clark welcomes Nicole Spencer; fitness industry veteran, former Equinox manager, studio founder and creator of Authentic Conversion, to explore what it really takes to build, sustain and ultimately sell a coaching business. Nicole walks listeners through her accidental entry into fitness coaching, the rapid growth and eventual multi-six-figure sale of her brick-and-mortar studio, and the launch of a seven-figure online consulting brand.
She shares why business owners should plan their exit while they're still growing, not once burnout hits, and explains how to create a business that holds real value to buyers. Nicole also dives into the importance of building strong systems, assembling a trustworthy team, understanding what buyers look for, and preparing for life after the sale so the transition is empowering instead of destabilizing. Whether you run a local studio or an online brand, this conversation offers grounded, real-world insight into creating a business that lasts and eventually sells.
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Monday May 05, 2025
68. How Sarah Built a Thriving Fitness Business in Just 12 Weeks
Monday May 05, 2025
Monday May 05, 2025
In this episode of Beyond the Sets & Reps, host Brandi Clark sits down with Six-Figure Framework graduate Sarah Gear, a full-time working mom who transformed a nonexistent business into a thriving coaching practice; and all in just 12 weeks. Sarah shares how she went from being a part-time Beachbody coach to building her own legit coaching business with a 75% close rate, signing 1–2 new clients every week.
Tune in as Sarah reveals what it really looked like to start from scratch while balancing a full-time job, what she learned about herself along the way, and the simple systems that now power her growth. If you’re a fitness coach, personal trainer, or health enthusiast looking to turn your passion into profit, this episode is packed with real talk, practical takeaways, and contagious inspiration.
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Monday Apr 28, 2025
Monday Apr 28, 2025
In this episode of Beyond the Sets and Reps, host Brandi Clark dives deep into the essential art of content creation for online business success. Let’s dive in on why simply posting on social media isn’t enough as Brandi outlines the real strategies behind building connection, trust, and ultimately sales through your content.
If you've been feeling stuck posting consistently without seeing engagement, comments, DMs, or sales, this is the episode you’ve been waiting for. Brandi introduces the Client Acquisition Cycle and breaks down how each phase should shape your content strategy. She also shares 8 actionable tips for making your content clear, relatable, purpose-driven, and high-converting, with a special focus on the power of video and the magic of showing your true personality online.
Ready to stop posting and praying, and start posting with purpose? Tune in now—and don’t forget to check the show notes for details on how to join the Six Figure Framework!
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways
90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Monday Apr 21, 2025
66. How To Choose Your First (Or Next) Business Coach Or Mentor
Monday Apr 21, 2025
Monday Apr 21, 2025
In this episode of Beyond the Sets & Reps, host Brandi Clark drills into what fitness‑industry entrepreneurs should examine before hiring their first, or next business coach. Speaking from experience with both stellar and sub‑par mentors, she lays out a practical checklist: trust your intuition, make sure the coach’s claims feel believable, confirm you connect with their personality, ensure their teaching style matches the way you learn, verify they have genuine client results, and observe whether their own marketing model aligns with how you want to run your business. Brandy also explains why transparency and the willingness to share past missteps are non‑negotiable traits in a mentor. This candid discussion gives coaches a clear roadmap for choosing guidance that fits their goals, vibe, and budget, while avoiding costly mistakes.
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways
90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Monday Apr 14, 2025
65. What Is A "Social Media Strategy" And Do You Need One? (replay)
Monday Apr 14, 2025
Monday Apr 14, 2025
In this episode Brandi Clark will explain what exactly a social media strategy is, help you determine if you really need one and explain how to create a SIMPLE social media strategy that will work for you, help you find more followers and enroll more clients into your fitness business, programs and course.
.
The Profit Accelerator - April 14-18
https://standoutfitpro.com/profit-accelerator
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways
90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Monday Apr 07, 2025
Monday Apr 07, 2025
In this episode of Beyond the Sets & Reps, host Brandi reveals seven essential character traits shared by the most successful coaches in the fitness industry. Drawing on personal experiences and stories from the field, Brandi shows how self-discipline, grit, consistent action, a growth mindset, decisiveness, trustworthiness, and confidence can transform any coaching business. Listeners will learn how to harness these traits to overcome doubts, stay resilient during business lows, and ultimately achieve the kind of success that turns even small wins into major breakthroughs. She also highlights the importance of self-awareness, encouraging coaches to assess which traits they’ve already mastered and where they can improve. For those ready to take immediate, focused action, join the Profit Accelerator next week, where participants will discover how to grow their business in just one hour a day. Register for free below!
Profit Accelerator: April 14th - 18th
https://beyondthesetsandreps.com/profit-accelerator
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com