Beyond The Sets And Reps - A Fitness Business Podcast

66. How To Choose Your First (Or Next) Business Coach Or Mentor

In this episode of Beyond the Sets & Reps, host Brandi Clark drills into what fitness‑industry entrepreneurs should examine before hiring their first, or next business coach. Speaking from experience with both stellar and sub‑par mentors, she lays out a practical checklist: trust your intuition, make sure the coach’s claims feel believable, confirm you connect with their personality, ensure their teaching style matches the way you learn, verify they have genuine client results, and observe whether their own marketing model aligns with how you want to run your business. Brandy also explains why transparency and the willingness to share past missteps are non‑negotiable traits in a mentor. This candid discussion gives coaches a clear roadmap for choosing guidance that fits their goals, vibe, and budget, while avoiding costly mistakes.
 
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways    
 
90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

65. What Is A "Social Media Strategy" And Do You Need One? (replay)

In this episode Brandi Clark will explain what exactly a social media strategy is, help you determine if you really need one and explain how to create a SIMPLE social media strategy that will work for you, help you find more followers and enroll more clients into your fitness business, programs and course. 
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The Profit Accelerator - April 14-18  
https://standoutfitpro.com/profit-accelerator
 
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways    
 
90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

64. If You Adopt These 7 Character Traits, You Will Succeed In Online Business

In this episode of Beyond the Sets & Reps, host Brandi reveals seven essential character traits shared by the most successful coaches in the fitness industry. Drawing on personal experiences and stories from the field, Brandi shows how self-discipline, grit, consistent action, a growth mindset, decisiveness, trustworthiness, and confidence can transform any coaching business. Listeners will learn how to harness these traits to overcome doubts, stay resilient during business lows, and ultimately achieve the kind of success that turns even small wins into major breakthroughs. She also highlights the importance of self-awareness, encouraging coaches to assess which traits they’ve already mastered and where they can improve. For those ready to take immediate, focused action, join the Profit Accelerator next week, where participants will discover how to grow their business in just one hour a day. Register for free below!
 
Profit Accelerator: April 14th - 18th
https://beyondthesetsandreps.com/profit-accelerator
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 
MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

63: “How Can I Help?" Are These 4 Words The Key To Transforming Your Business? With Christine Conti

In this episode of Beyond the Sets & Reps, Brandi welcomes Christine Conti, a multi-career entrepreneur and founder of Fit Fix Now and Contifit, to share her extraordinary journey from investment banking to teaching, and ultimately to running a successful international health and wellness brand. Christine opens up about the life-altering autoimmune diagnosis that forced her to reevaluate her priorities, overcome deep depression, and discover her true purpose. She explains how turning setbacks into superpowers led her to embrace a “choose something” philosophy and cultivate a global network of like-minded professionals—all by simply showing up and asking, “How can I help?”
Listeners will hear practical strategies for effective networking, powerful advice on giving back, and the importance of telling a personal story that resonates. Christine underscores the role consistency plays in creating “overnight” success and reveals why stepping out of one’s comfort zone—even just 1% at a time—can unlock opportunities we never imagined. This inspiring conversation offers a blueprint for anyone striving to turn adversity into a meaningful career, build authentic relationships, and leave a lasting impact on the world.
 
Profit Accelerator: April 14th - 18th
https://beyondthesetsandreps.com/profit-accelerator
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 
MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

62. How To Price Your Programs and Services and When To Raise Your Rates

In this episode of Beyond the Sets & Reps, host Brandi Clark—also known as the “Messy Hair Millionaire”—tackles one of the biggest sticking points in fitness entrepreneurship: how to price your programs and services. Drawing on her experience as a two-time gym owner and national business mentor, she explains why the idea of “charging your worth” is misleading and instead shows listeners how to determine initial pricing based on factors like confidence, expertise, and client results.
Brandi also dives into when and how to raise prices, including the telltale sign that you’ve reached a “saturation point” in your business. From debunking pricing myths, she encountered at a fitness convention in D.C. to offering easy, actionable steps to refine your own pricing, this episode is packed with practical advice for boosting profits without sacrificing authenticity or client trust.
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 
MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 

61. How Maddie Went From 0 - $9400 In Only 12 Weeks In Her New Online Fitness Business

In this episode, host Brandi Clark sits down with Maddie, an emerging force in the online fitness space, to discuss her remarkable transformation from struggling trainer to closing 80% of her sales calls. Maddie opens up about the days when she tried to sell low-priced e-books and hoped potential clients would notice her free workout videos—all without tangible results. She shares how taking a leap of faith and investing in a structured mentoring program completely reshaped her business.
Listeners will hear Maddie’s candid account of overcoming self-doubt, learning how to refine her sales approach, and finally believing in the value of her services. By following a step-by-step process and embracing every piece of feedback, she skyrocketed from zero revenue to earning over $9,000 in new sales, proving that sustainable success is achievable with the right guidance and mindset. This conversation offers inspiration and practical takeaways for anyone determined to turn their passion for fitness into a profitable, thriving online venture.
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 
MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 

60. The One Things Most Coaches Get Wrong; But It’s The Key To Standing Out On Social Media

In this episode of Beyond the Sets & Reps, host Brandi Clark, also known as the Messy Hair Millionaire, dives into one of the most crucial yet misunderstood aspects of building a standout fitness business—niching down. She breaks down why “the riches are in the niches” and why simply targeting “busy moms” or “men over 40” isn’t enough to attract the right clients.
Drawing from her experience as a group fitness instructor, personal trainer, and business mentor, Brandy shares insights from a recent fitness conference presentation where she tackled the fear many coaches have about narrowing their niche. She explains how understanding not just demographics but also life stages, pain points, and client motivations can help fitness professionals create content that resonates, stops the scroll, and ultimately converts.
If you're struggling to attract clients online or feeling lost in the sea of social media noise, this episode is packed with actionable strategies to help you refine your message, stand out, and build a thriving fitness business. Grab your favorite leggings, throw your hair up in a messy bun, and let’s get to work!
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 
MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com
 

59. Can These 4 Simple Questions Be The Key To Getting UnStuck In Your Business

In this episode of Beyond the Sets & Reps, host Brandi Clark introduces four simple yet powerful questions designed to help business owners break through stagnation and move forward with clarity. Inspired by a thought-provoking book by Drew Hanlen, Brandi shares how these questions exposed areas where she was unknowingly holding herself back—both personally and professionally.
She also walks through a revealing exercise where her team evaluated her leadership and the business using these four questions, uncovering insights that led to actionable changes. From identifying what to stop doing, to recognizing strengths worth doubling down on, this episode provides a blueprint for self-reflection and business growth.
 If you've ever felt stuck, unmotivated, or unsure about your next steps, these four simple questions could be the game-changer you need. Tune in, take notes, and get ready to embrace new opportunities for success!
 
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
 
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
 
 

58. Why You're Not Already Making $10k Months In Your Fitness And Coaching Business

Join Brandi Clark aka The Messy Hair Millionaire as she identifies the first common barrier to financial success: the failure to implement daily money-making activities consistently. She emphasizes that daily content creation is not merely about posting for the sake of posting, but about developing content that genuinely resonates with your ideal clients. It’s about understanding their struggles and crafting messages they find relatable and engaging.The next point of discussion highlights the importance of tracking growth, particularly the increase in follower and friend counts across social media platforms. Brandi stresses that even a single new follower each day is a sign of progress. She then addresses the need for interaction, pointing out that responding to comments on posts and engaging meaningfully with followers is a pivotal part of nurturing relationships that can lead to business growth.Conversational engagement in direct messages (DMs) rounds out the four daily MMAs Brandi describes. She provides compelling anecdotes about how simple DM exchanges can result in client enrollments, reinforcing the importance of genuine conversations in the digital realm.Transitioning to what she identifies as the second significant roadblock, Brandi discusses the necessity for a high-ticket signature offer. She explains why lower-priced products and memberships can complicate business processes and drown new entrepreneurs in the hustle of continual client replacement rather than the sustainable retention that a signature offer can provide. By proposing a $1,000 signature offer structured around a three-month duration, she empowers listeners to think strategically about pricing and the value they provide.Brandi proceeds to introduce her "promotional stack," a concept that offers a robust framework for launching services consistently. This promotional stack incorporates pre-launch engagement—such as generating interest through effective content marketing, hosting webinars, and driving lead acquisition—while also outlining the importance of following through with effective sales strategies. She dispels misconceptions around launching, asserting that it remains a powerful method for attracting clients when executed with intention and consistency.Finally, Brandi delivers a firmer message about the overarching theme of consistency. In a landscape where many struggle with visibility and audience engagement, the key to overcoming setbacks lies in the commitment to execute daily activities and adhere to a structured promotional approach over time. She wraps up the episode with a heartfelt encouragement to her listeners, inviting them to embrace the journey with actionable steps that will lead to sustained growth and success.
Chapters
3:12 Why You're Not Earning $10,000 a Month
5:20 Daily Money-Making Activities Explained
10:31 The Importance of a High Ticket Offer
16:13 Understanding the Promotional Stack
18:29 Consistency Is Key to Success
20:48 Support for Daily Money-Making Activities
>> FIND & ENROLL CLIENTS USING SOCIAL MEDIA (The Daily MMA Course) only $27:https://www.standoutfitpro.com/lto-find-and-enroll
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And when you’re ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

57. Is Fear Of Success A Real Thing? Live Hot Seat Coaching With Bri Scully; Listen In As She Realizes What Is Actually Holding Her Back

Listen in as Brandi Clark coaches and Bri Scully in a candid conversation about the struggles that many business owners face, particularly those in the fitness industry. Brie opens up about her journey — from the inception of her business to the emotional and logistical challenges that came with motherhood and transitioning to her new business focus.
Throughout this episode, Brandi emphasizes the importance of personal mindset in business success. She probes Bri into what it truly means to her to face potential rejection or disappointment in her business. As the conversation unfolds, listeners will find themselves reflecting on their own mental barriers and how these often unspoken fears can hinder their growth. Brandi encourages Bri to confront the fear of failure and recognize that the journey to success is paved with challenges that are both internal and external.Listeners will walk away with vital takeaways, particularly around the significance of effective client communication, personal narrative in marketing, and transforming mindset issues into a powerful source for personal growth. As Brie embarks on her journey toward re-establishing her business goals and creating impactful services for her clients, her story will likely inspire many to dig deep and cultivate the resilience needed for success.As you tune in, prepare to gain valuable insights not just into enhancing client engagement and program structuring, but also into the crucial self-reflection that can lead to real transformation in both business and personal life..
And when your ready, here’s how I can help:
 
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
 
90 Days Of Social Media Content For The Fitness Professional:  
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout